HOW DO YOU CAPTURE AND BRING THESE ELEMENTS TO LIFE?
The Velocity Group can take you through an intentional journey of discovering your unique DNA of Place™. Through experience architecture, we can help you attract people, retain talent, produce revenue, generate champions and celebrate the human spirit.
The Essence of Place
View a live feed of stories that capture the essence of place or join our placemakers network.
Staging Impactful Experiences
The Theater of Cool™ fuses the tangible hardware of place with the intangible software of the human experience. It’s the difference between simply building structures and cultivating a transformative environment that generates buzz and ultimately drives higher values.
Using theater as a metaphor for the planning and launching of great places, the Velocity Group helps:
Designing the Stage
Outlining project context, identifying key experience anchors and development principles that reinforce the unique story of place.
Building the Set
Identifying needed infrastructure improvements, aligning style and tone of the built environment and defining mood and atmosphere.
Placing the Props
Strategically arranging business clusters, public art, street furniture, wayfinding, etc., in order to compel people (actors) to explore.
Engaging the Actors
Providing a diverse range of choices that intrigues, captures and creates a hunger for more.
“I believe that in a great city, or even in a small city or a village, great theater is the outward and visible sign of an inward and probable culture.” – Laurence Olivier
Sharing Engaging Stories
Millions of people are sharing their experiences every second and their voices are quickly becoming the lens in which we interpret the world. Great stories cultivate deeper human connections and call people to action. They help drive customer value for products, services and places.
Our Story Swell™ platform engages community members, customers and investors, and turns them into advocates. We also offer video production services, web design, social media expertise, public relations and marketing support to expand your impact.
empower people who care about a specific place or experience
gather and generate stories that are impactful and meaningful
build platforms that encourage and allow people to share their experiences
create a consistent and loyal audience who keep the experience alive
Story Swell in Action
“Come then, and let us pass a leisure hour in storytelling, and our story shall be the education of our heroes.” – Plato
Transforms relationships between people, places and ideas. Also into #foodiecall
A catalyst for hyper-local impact. I use digital placemaking strategies to transform local communities.